Hybrid Event Production
A hybrid event is an event that takes place with guests present at a physical location and has additional guests joining remotely over the internet. As the numerous advantages of virtual events are realized, it is apparent that many future events will contain at least some virtual elements. Having produced live events for over two decades and numerous virtual events over the course of the last year, MDM has become an expert in hybrid event production.
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Hybrid Events
When planning a hybrid event, it is important to consider your guests who will be joining remotely. You want them to feel included and just as much as a part of the event as those in physical attendance. The ultimate goal is to bring both groups together as a cohesive audience.
For a truly successful hybrid event, you can’t just stick a camera in the back of the room and live stream the event to a social media site. You must have a well thought out strategy for your hybrid event that actively engages your remote audience just as much as your in-person guests and connects the two groups.
Benefits of a Hybrid Event
Producing a hybrid event is definitely more challenging than producing a completely in-person event or a completely virtual event due to the additional planning and technology required. Do expect to spend more but take into account the many benefits and potential ROI of adding a virtual audience to your event:
- Reach your target audience anywhere
- Make it easy for your guests to attend your event in-person or online
- Allow guests who would not normally be able to attend your event due to budgetary restrictions, travel restrictions or health concerns the ability to do so
- You are no longer limited by venue capacity
- Flexibility with adding or updating virtual sessions as needed
- Build loyalty by creating an engaging interactive experience for your guests
- Increased data gathering and marketing opportunities through immediate feedback, event analytics and attendee follow-up
- Use recordings for Video on Demand replays, future content and social media marketing
- Increase interest in attending future in-person live events
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a successful hybrid event, contact us today for more information.